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Vehicle Graphics: The New Way to Promote Your Small Business

Vehicle Graphics: The New Way to Promote Your Small Business
December 2, 2016 Truck Colors Blog
vehicle graphics portland

Savvy Portland businesses are always looking for ways to outclass their competition, without necessarily breaking the bank. One effective but often overlooked tactic is vehicle graphics – installing eye-catching, professionally designed graphics on a car, truck, or van.

A vehicle graphic can cover the entire vehicle or just a portion of it. Made from heavy-duty vinyl, it can last for up to five years. That means they work for you 24/7, 365 days per year, making the initial investment manageable for most small businesses.

Vehicle Graphics Are the Most Efficient Way to Create Buzz for Your Small Business

According to the Outdoor Advertising Association of America, vehicle graphics are one of the most powerful forms of advertising, reaching more customers at a lower cost per thousand impressions than any other method. The average cost of a vehicle graphic falls between $1,500 and $3,000, which means that the cost of a wrap is about four cents per thousand impressions. By comparison, a newspaper ad costs nearly $18 for the same number of impressions.

Depending on the size of the city, a single vehicle graphic can generate between 30,000 and 70,000 impressions per day.

Vehicle Graphics Offer a Huge Return on Investment

There aren’t too many advertising methods about which you can say they were worth every single penny. Vehicle graphics are the exception to the rule. Most Pacific Truck customers have recognized that their business increased after wrapping their vehicles. Some told us that they’d gained new customers before they got home, while others started taking new orders as soon as they left our shop.

According to OAAA, there isn’t an average return on investment for vehicle graphics because there are too many factors that have to be taken into consideration, from the size of the business to the quality of the graphics. But if you’ve customized your truck recently and want to measure your results, you can follow these tips:

  • Advertise a different number on your vehicle graphics. That way, you can keep track of the orders that come in through it;
  • Advertise a special offer or discount and monitor those calls as well;
  • Create a dedicated page on your website and put the URL on your car. Monitor the traffic that comes in from your vehicle graphics.

You Have Total Control

You can use vehicle graphics for long-term advertising or to promote certain offers, events, or discounts. Most importantly, you are the one deciding the design of your wrap, when to update or replace it, or how many branding elements to include.

Whether your business has one vehicle or forty; whether you are a restaurant owner, a dry cleaner, or a computer repair service company, vehicle graphics can help you promote your brand among those who live and work in your area.

If you are looking for a reliable company that can help you take your small business to the next level, look no further than Pacific Truck Colors. We specialize in custom-made vehicle graphics in Portland, from simple door logos to full vehicle wraps.

For more information, get in touch with us and request a quote.