The forecast for global advertising spending for 2018 will reach 557 billion dollars. Despite this, one of the most underused advertising avenues is vehicle advertising. By following the right vehicle wrap design tips, your business can benefit immediately.
Vehicle graphics benefit your business by creating awareness at all times. They last a long time and are cost-effective. They also make your business look modern, creative, and professional.
Moreover, they help you attract a larger audience without overwhelming them with ads. You’ll have full design control because you own the canvas, which is the vehicle body. As a bonus, the wraps will protect your fleet’s bodies from scratches.
With all these benefits, there’s no reason to delay wrapping your fleet. Keep reading to get some key tips on vehicle wrap design.
Vehicle Wrap Design Tips
Car wraps are one of the top vehicle marketing ideas available. The others include using magnetic signs, rear end ads, or side-body QR codes. You need to know how to get the best vehicle wrap design for your fleet.
Here are five tips on how to design a car wrap:
1. Measure the Vehicle
First, measure the vehicle to get an idea of the size of your canvas. Don’t make the mistake of printing the vehicle wrap before measuring the vehicle. If you do, you’ll find the message cutting off at the wrong place. Worse, it could show an embarassing message, for example, when someone opens the car doors.
2. Focus on the Brand
Make sure you focus on your brand when doing the design. The colors, logos, and message must be consistent with the message on your website. This ensures you build your brand authority and promote your business in the local area.
Otherwise, this inconsistency may confuse customers. It may make them think they’ve gone to the wrong site.
3. Choose a Short and Legible Message or Text
Keep your texts short and legible since the vehicle canvas may not be very large. Put your full message, contacts, and website information on each side of the car. Remember, only the vinyl wrap should go around the car, not the message.
Choose the right font, which people can read with one look. Also, ensure the colors you use don’t clash or mask the message or text on the body.
4. Research the Competition and Get a Bold Design
Research your competition in your area to see their van wrapping designs. Then, go back and come up with unique and attention-grabbing designs. Avoid flashy designs, such as tribal flames and crazy images, which don’t serve any purpose, other than distraction.
Go for bold colors that match your brand and make your logo larger and visible.
5. Use a Simple Design
Last, keep your design as simple as possible. Avoid the noise and clutter since it will distract people from your message. Photos may also work against you because people may look at the image rather than read your message.
Learn More About Customizing Trucks and Vans
As you can see, using a vehicle wrap design can boost your business. Remember to keep it simple and focus on promoting your message. The idea is to attract people with the vehicle design and send them to your website. Once they get there, you can market and sell your services and solutions.
Contact us to learn more about customizing trucks and vans.