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Consumer Trust: The Key to Our Business Success

Consumer Trust: The Key to Our Business Success
December 2, 2016 Truck Colors Blog
consumer trust

If you don’t trust someone, would you be likely to do business with them?

Of course not. This is why we here at Pacific Truck Colors always strive to deliver on the promises made to our customers.

Trust plays a major role when it comes to establishing, building, and maintaining strong customer relationships. According to one study, 63% of consumers wouldn’t buy from a business that they perceive as dishonest. Honesty and business success go hand in hand. Therefore, when someone asks you a question, respond to the best of your abilities and most importantly, be sincere. If your customers trust you, they will come back to learn more about you.

With that in mind, here are a few things that have helped us foster and maintain strong relationships with our customers.

  1. We Focus on Building Our Brand

When a company can make an honest connection with its consumers, a brand is born. That unique moment of contact becomes the foundation of a long-term relationship. A great product and a powerful story are important for brand-building. But the ability to nurture relationships and loyalty is what has gotten our business to the highest levels of success.

Our experience taught us that the only way to build real connections and boost engagement is through authenticity. Don’t make the mistake of giving your customers less credit than they deserve. Listen and take action based on what you hear and always deliver on the promises you make.

  1. People Can Tell if You Are Being Fake

Being genuine online is one of the easiest things you can do for your business. The problem is that many companies are so focused on trying to promote themselves that they can go to extreme lengths to make their customers like them. In doing so, they forget two important things:

  1. a) People have a natural BS detector built in and can tell instantly if you are fake;
  2. b) The most important thing that makes people engage with a business is trust.

People will not be motivated to engage with you if your answer to their questions or complaints is dishonest.

  1. Deliver Value

It’s crucial to understand how each customer relates to your company and its products and services. Only by recognizing and tending to their unique needs can you create memorable brand experiences. That way, you can prove your customers that you see them as individuals and not as walking dollar bills.

Trust can mean different things to different people. Some businesses might think it’s all about having a customer focus – working together with them to understand their particular needs and perspective. Other companies see trust as a way of communicating effectively with their customers. Truth be told, when it comes to building trust there’s no one-size-fits-all strategy. Sure, there are the basic rules of treating everyone with respect, communicating in a timely manner, and keeping your word.  Beyond that, you have to figure out what works best for you and your customers.