“Customer is king”, and at Pacific Truck Colors this isn’t just a phrase. It runs in our DNA. We have always strived to build a long-lasting relationship with our clients, where they can count on us to add value to every project. To ensure that the customer is always our top priority, it is important to serve them right. Here are a few reasons why we will always do our best to value our customers above all else.
The Competition Is High
The competition is high across industries, and as a business we are competing with many other companies that are leaving no stone unturned to attract customers. This is where we see customer satisfaction as a point of differentiation in the competitive marketplace that we are in. Experience tells us that doing the job right and treating people well is the only way we can earn the trust and loyalty of our current and potential customers.
Customer Service is Key
Studies have shown that almost 68% of customers abandon a relationship due to to poor treatment, and mere 14% are actually dissatisfied with the product or the services. Regardless of the quality of products or service, it is important to work on building relationships with the customers. As a business we have always stressed the importance of ensuring that our customers are satisfied with our services. If they have an issue, it is addressed immediately.
They Bring in New Customers
Jeff Bezos, a highly respected technology entrepreneur and investor, said “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” At PTC we have been overwhelmed with the power of ‘word of mouth’ marketing. A good majority of our customers have come through referrals and we always go the extra mile to ensure every customer leaves our premises with a smile.
Puts Your Focus on Business
Our job is to customize vehicles, and this is where our focus should be. But businesses that have failed to serve customers to their satisfaction have to constantly focus on marketing their products and services. This often diverts attention from their core area of business, leading to poor products and services.
Lifetime Engagement
It is estimated that a lifetime customer offers 2.5 times as much work and revenue as customers who engage with a business for just a short span of time. Company integrity will always help with public image, as well as area relevancy. Each year we are witnessing an increase in our repeat business metrics and can attribute this to the fact that we have always believed in offering our customers the best.
As they say, the “customer is always right” and we have always believed in following this principle to the fullest.
