There is more to picking out truck colors than you might think. Colors evoke all kinds of emotions and represent a key message of your brand.
According to the study Impact of Color in Marketing, between 62 and 90 percent of a consumer’s initial assessment of a brand is based solely on color.
Color can reassure consumers of your authority, differentiate you from competitors, or even turn business away.
Read on to find out what these popular truck colors are saying to consumers.
What Truck Colors Say About Your Brand
Colors can communicate power, trustworthiness, environmental friendliness, and much more. What kind of message do you want your customers to see?
Red
Red is a daredevil color that represents energy, boldness, youthfulness, and aggression.
Reds evoke excitement by stimulating the pituitary gland and increasing heart rate.
Brands who want to communicate power, speed, and authority should choose red.
White
White represents purity, a fresh start, and cleanliness. Many of the most significant clothing items in our culture, such as wedding dresses and doctor’s coats, are white for a reason.
Popular brands like Apple embrace the color white for its simple elegance and purity.
White also has the function of keeping your truck cooler by reflecting heat. On the flip side, it requires consistent washing since white shows every speck of dirt on your truck.
Black
Black is the top color for luxury cars because it communicates sophistication, power, and importance.
Brands that want to communicate prestige and exclusivity will accomplish just that by going with black truck colors.
Silver
Silver represents security, trustworthiness, and an upscale status.
It’s also functional because it doesn’t require high maintenance cleaning like white does but doesn’t absorb as much heat as black.
Silver is a great neutral for brands that want to communicate balance, calmness, and sophistication.
Blue
Blue is a color of dependency and strength. Just think of Superman.
Lighter shades of blue evoke joy and serenity, while darker shades like navy represent responsibility.
It’s a very popular brand color, likely due to its common appearance in nature. Everyone in the world can relate to the joy of a clear blue sky.
Green
Green has become synonymous with eco-friendliness. That’s probably why it is so popular for recycling, junk removal, and any business with environmental values.
Green represents serenity, freshness, and generosity.
It’s also the color of money, which can represent wealth and prestige.
Yellow
Yellow is an eye-catching color that is associated with many symbols in our culture, such as the sun, school buses, pencils, and smiley faces.
It is also a common color for construction companies due to its attention grabbing nature. Yellow represents caution and optimism simultaneously.
It fosters creativity, stimulates energy, and communicates youthful happiness.
Wrapping Up
With so many color options to choose from, it can be difficult to settle on the right one for your brand.
Pacific Truck Colors has the experience to help you decide which colors will work best. Plus, we only use the highest quality materials and techniques around.
Contact us today with any questions or to request a quote.
