For many business owners, improving brand reach is a top concern. It’s hard to grow your bottom line if you don’t have much local recognition among consumers.
Vehicle wraps can change that. According to recent research, 90% of Americans have noticed some type of outdoor advertising. That includes billboards, signage, and custom car wraps.
Not all wraps–or vehicle customization companies–are the same, however. Here’s how to pick the right automotive wrap for your vehicle.
How to Choose the Best Automotive Wrap
The right wrap for your business will depend on the size of your fleet, your industry, and your budget. Here’s how to pick the best option for you.
Understand the Different Types of Wraps
Vinyl vehicle wraps come in two forms: calendared and cast.
Calendared vinyl is thick and usually requires extra adhesive to stick to a surface. Because of this, it’s hard to get calendared vinyl to stick to the curves of a vehicle.
Cast vinyl, on the other hand, can conform to a car, truck, or van easily. It can also be re-positioned and comes off cleanly. That’s a major plus if your vehicle needs repairs after a fender bender or other accident.
For the best automotive wrap, choose cast vinyl.
Look for an Automotive Wrap That Will Keep its Color
You probably put a lot of work into choosing the right colors for your wrap. Make sure the hues you picked will still look the same after a few months of enduring the weather.
When you’re shopping for a wrap, be sure to ask how long it’s expected to last. Most customization shops will offer a guarantee for their products.
Consider Value, Not Just Price
Some business owners are turned off by the price tag of a full wrap, especially if they have a large fleet of work vehicles. While vehicle customization can be costly up front, the price is well worth it in the long run.
That’s because a quality vehicle wrap can turn your fleet into mobile billboards, offering a boost to your local brand recognition.
In fact, businesses receive nearly $6 in profit for every dollar they spend on outdoor advertising. That’s a great ROI for your wrap.
Choose a Service That Can Design and Install Your Wrap
One way to keep costs down is to look for a vehicle customization shop that can handle everything for your project in-house. That means they can create your design, print it, and install it on your vehicles themselves.
That will save you from having to pay several different vendors to get the job done. It also ensures that your fleet is back on the road as soon as possible.
Your One-Stop Shop for Custom Fleets
If you need high-quality vehicle wraps for your work vehicles in Portland, Pacific Truck Colors can help. We can handle all of your vehicle customization needs.
Our services include building a custom van or truck fleet, servicing your existing vehicles, and tackling paint jobs.
Ready to get started? Feel free to contact us today.