Simply driving to and from work, your vehicle can get anywhere from 30,000 to 80,000 views per day, according to the Out of Home Advertising Association of America (OAAA). Why not take advantage of this incredible number of views with an eye-catching van wrap to promote your business? Van wraps level the playing field and provide an opportunity for small businesses to expand their reach and keep up with larger competitors. This article will provide an introduction to van wraps, as well as some tips and design elements to get your ideas flowing.
Planning Your Van Wrap
Before getting to the design of your vehicle wrap, you should think about the different sections of your vehicle – the sides, hood, rear, roof and bumpers – and measure them out. You should also take photos of your vehicle from all angles. Next, you should do your research and look for examples online of wraps you like that might fit your brand and your vehicle. If you hire someone to design your vehicle wrap, it’s a great idea to bring in these examples so they can get a better sense of the look you’re after. Next, think about the size of the graphic you want. This can range anywhere from a simple logo on the back of your van to a full car wrap with lots of graphics and text.
Key Elements of Van Wrap Design
Simple designs with minimal text are far more effective than van wraps overloaded with long text and graphics. Remember, your audience might only see your vehicle in passing, so you want something easy to read and memorable to grab their attention, without being too noisy or obnoxious. Text should be in bold and easy-to-read font. It’s important to think about all angles of your vehicle, not just the sides, and use them effectively. Which is likely to get the most visibility?
Next, consider what essential information you need to incorporate into your van wrap design. This may include your company name, your logo, your specialty, any required certifications or noteworthy accomplishments, and most importantly, your contact information. Contact information is most effective when it is easy to remember, such as a simple 1-800 number with a word conversion or a catchy, concise website URL.
Van Wrap Cost
Van wraps can cost anywhere from a couple hundred dollars for a simple decal to a couple thousand dollars for a full, 360-degree wrap, but the average investment falls between $1,500 and $3,000. The cost will also depend on the complexity of the design, how many curves your vehicle has, and the quality of materials you choose.
Though the cost may seem expensive up front, when you break it down to cost per view, van wraps are much cheaper than other forms of advertising and can result in a great return on your investment.
Need More Van Wrap Ideas?
If you are based in Oregon and need help with your commercial van wrap design, contact us to request a quote! We specialize in custom-made vehicle graphics, from simple logos to full-coverage wraps, and provide both design and installation services. We can help take your business’ advertising to the next level with attention-grabbing, effective van wraps!